In 2019, it’s more important than ever for businesses to have an online presence. If you’re a business that’s largely used traditional means of advertising as a means of promoting your business, or simply relied on word of mouth, you may be hesitant to adopt social media as a legitimate channel. However, it can help businesses of all sizes – even sole traders – to harvest growth, customers, and, of course, that highly lauded online presence.
But, although social media is increasingly being adopted by businesses, it can be difficult for traditional trades like plumbing to find their way into the online world, without the right strategy. This guide will offer some simple solutions for all you plumbers looking to improve your social media strategies.
What is social media marketing?
Social media marketing is the act of promoting your business across social media and the internet. Whether you’re already active on social media or you don’t know the first thing about it, there’s no denying that people are increasingly and religiously checking their social media accounts and absorbing their information online. With this in mind, it makes sense to promote your business in this online sphere, rather than in newspapers or print advertisements.
There are a number of different ways your plumbing business can use social media to promote your services and attract new customers. Although there are many agencies who offer affordable social media services, it can be just as simple to use social media to promote your business, yourself. Think of it as a form of promotion. In the same way you’d post positive images of yourself and lifestyle on your personal Instagram or brag about that new job or your new baby on Facebook, the same rules apply to your business.
Facebook, Instagram, and Twitter are great ways to promote your services, with all these platforms offering opportunity to further promote your work in the form of paid advertising where you’re guaranteed a platform and large customer base. The next section will explain some feasible options for a plumbing business to improve their online presence, develop their social media marketing strategies, and secure additional revenues.
How can I introduce social media marketing into my plumbing business?
If you’re a plumbing business operating on a local or national scale, social media marketing is a great way of getting your name established in your area, showing off your handywork, and building up a solid reputation. Take a look below to discover some valuable routes your plumbing business can take on your social media marketing journey.
Instagram and Facebook Marketing
Just like your personal Instagram and Facebook accounts, you should also set up accounts for your business. Are you a plumber who’s just completed a bathroom or kitchen and want to show off what a good job you’ve done? Stick a few photos on Instagram, alongside a few relevant hashtags like #plumbing or #plumbersnewcastle.
Additionally, you can also take the extra step of promoting these posts even further by paying a small fee. This will guarantee that potential customers will see your post and, you never know, there may be someone looking for a plumber scrolling through Facebook while your post shows up. You can also analyse the data on the back of this and work out the best time to post and the best media to post to secure the most customer leads and profits.
Possessing a functional website where potential customers can contact you is the first step to developing a solid online presence. There are many simple and easy-to-use website builders out there allowing you to create business websites in minutes. Once you’re set up, fill your website with images of your handywork, customer testimonials, contact details, and all the things that make your business so good. Whether that’s pictures of quality sinks or plumbing insurance certificates, every little helps. Now comes the scary bit.
Search engine optimisation (SEO) may seem like a scary and unnecessary tool, but it can be a great way of generating leads. Let’s say you’re a plumber in Newcastle looking to generate some leads and attract new customers. If you’re a customer looking for a plumber in Newcastle, you’re going to be searching Google for ‘plumbers in Newcastle’. And, if you’re a plumber, you’re going to want to be the first business that pops up on Google, rather than your competitors.
Although there are many marketing agencies who’ll help develop your SEO strategy and performance, you can boost your place on the google rankings by filling your website with relevant content and keywords relating to terms that your customers potentially search for. Post blogs about your plumbing services in Newcastle and use internal linking to boost your traffic and authority.
Interact with potential customers
If social media has done anything for our society, it’s that it’s made it easier for us to communicate and opened us up to a wider range of demographic and social opportunities. Use the accessibility of social media to put your business on the map and interact with potential customers. You never know who wants their kitchens or bathroom fitted.
What benefits will it have on my business?
Possessing a solid social media presence can have many positive effects on your business. From helping to develop an identity and familiarity with your customer base by simply making yourself known to them, to putting yourself in the virtual shop window, your social media accounts are the perfect method to help grow your business and improve revenues.
- Improves revenues
- Suggests professionalism and reliability
- Harvests growth
- Provides a free platform to advertise to a large customer-base
Tradesman Saver offer an essential selection of plumbers insurance packages perfect for businesses both established and new looking to set –up in the right way. Whether you know exactly what you need or you’re looking for a little bit of advice surrounding the best business insurance packages for you, one of our friendly and experienced advisors knows just the questions to ask to get you on your way.