The recent Raptor’s NBA Championship win has transformed not only Canadian basketball but also the entire life insurance industry.
Here is our take on the current Canadian life insurance and living benefits provider landscape (with an obvious portion of humour).
Big 3 Life Insurers:
Manulife Financial, Sun Life Financial, and Canada Life (former Great-West Life Insurance, Canada Life Insurance, and London Life Insurance).
Mid-Size Life Only Insurers:
Humania Assurance, Empire Life Insurance, Foresters, Canada Protection Plan, Equitable Life Insurance, Assumption Life, Green Shield Canada, FaithLife Financial, Ivari, Primerica Life Insurance
Life and Non-Life Insurers:
SSQ Financial Group, La Capitale, The Co-operators, Industrial Alliance, Desjardins Insurance (including former Statefarm Canada), Wawanesa Life Insurance
Banks and other insurance players:
RBC Insurance, ScotiaLife Financial, Blue Cross Insurance, Medavie Blue Cross, BMO Life Insurance, CAA Insurance, AMA Insurance, BCAA Insurance
Please note that this list of life insurance companies is not complete and there are other life insurance providers operating in Canada.